Contact Alma Lasers for December 2010 Warranty Promotion
When purchasing a refurbished aesthetic laser, or any used medical equipment, keep in mind that you’re purchasing a relationship. The relationship is between you, your staff and the support team behind your aesthetic laser. Hopefully it will be a long-term relationship that benefits you, your practice and above all else your patients.
In addition to making a good business decision on the used laser itself (using the wealth of information provided free of charge at AlmaCPO.com) you must make a tough judgment call on the overall value of the seller.
What is the value of a relationship?
From an ethical perspective, you should be able to call upon your seller when problems arise. Furthermore, you should be able to call on your seller’s teammates in clinical, marketing, technical support and customer service. You, the buyer, have every right to expect these services to come with your deal. And as time goes on, you should benefit from those relationships in clinical, marketing or service.
It’s hard to put a price tag on all of that. Maybe we can answer it by asking what is the negative impact of buying a used laser from someone who cannot provide adequate support? More important, what is the negative cost of buying from someone who provides no support at all?
Talk to an Alma Lasers representative today and protect yourself, your practice and most importantly your patients. We earn customer’s trust and new business every day, and chances are we can earn yours, too.
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