Contact Alma Lasers for December 2010 Warranty Promotion

When searching for a refurbished hair removal laser, repeat eight words over and over:

Not all hair removal lasers were created equal.

Statistics show that laser hair removal is the most in demand laser procedure performed today. Reports indicate that laser hair removal increases in popularity every year. Do the math and it appears that providing laser hair removal to patients can be very lucrative. It’s crucial to recognize, however, that providing treatments has an overhead. Providing this treatment means a practice will incur expenses, not the least of which is the hair removal laser itself.  When determining which refurbished laser is right for a practice, one must recognize and remember some hair removal lasers simply will not create the desired return.  All lasers have the potential to create revenue. The question is whether it is enough.

Some hair removal lasers require consumables. Purchasing consumables is an ongoing expense. Like all endless expenses, consumables can push the breakeven point farther away from where it should be. Add enough consumables to a business model and the return can go up in smoke faster than a hair follicle under an 810 nm wavelength. All joking aside, consumables are an unnecessary expense that delays profitability.

Another factor to consider is that some hair removal lasers have a bad reputation. Today’s aesthetic customer is sharp and knowledgeable. Patients discuss treatment costs, outcomes and pain level on various blogs and message boards. Prospective patients understand the technology as well as its strengths and limitations. If enough patients describe a lack of efficacy or report intolerable treatment pain, you can be fairly sure that your prospective patients are reading about it. As you can imagine, it’s rare that a patient walks into a clinic and says, “I would like the very painful hair removal that doesn’t really work, please…” So demand for that laser will probably decrease as complaints increases.

The Soprano XL is neither burdened with expensive consumables nor a bad consumer reputation. In fact, the Soprano XL has no consumables. The 810 diode based system enjoys a gold standard reputation within the industry, offering fast and effective treatments. Furthermore, Alma Lasers spearheads a direct to consumer outreach via Pain-Free, Hair-Free™.  This approach benefits those who own Soprano Family hair removal lasers by driving traffic to already busy Soprano Family locations. You should be one of them.

See how the Soprano XL will benefit your practice and patients and speak to an Alma Lasers professional today.

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